My plan for the Netherlands is called Liberation.
And liberation begins with stating the facts.
  —Geert Wilders (2016).


In the context of his ongoing political argument that Muslims in the Netherlands are the major threat to its society and identity, Dutch right-wing politician Geert Wilders tweeted the phrase ‘liberation begins with stating the facts’. In doing so, he stressed the necessity of factual information for dealing with (political) issues of a larger scope, while questioning the truthfulness and factuality of traditional institutions and representatives in the government. So, what are the facts that need to be stated? How does he voice this important information and where does he find the necessary information that is apparently missing in the debate?

Wilders took office in 2006 when his party Partij voor de Vrijheid (PVV), or Freedom Party, gained nine of the 150 seats in the House of Representatives. As of the latest elections, in 2017, the PVV holds 20 seats, which means they are the second largest party in the Netherlands (Kiesraad, 2017). Wilders’ main talking points, immigration and Islam, and his strong opinions, for instance his appeal to close the Dutch borders or to ban the Koran, often cause controversy. In making these statements, Wilders fits the description of a classic populist, who emphasizes sovereignty and nativism of the people, identifies and attacks the elite, and who engages in the practice of othering a group of people (Aalberg et al., 2016; Jagers & Walgrave, 2007; Bracciale & Martella, 2017). During his 2017 general election campaign, Wilders avoided the majority of debates organised by mainstream media publications but instead used Twitter as his main outlet and means of communication. He has become, both online and offline, a mediagenic flag bearer for a global rise of new right-wing populist parties, also called the new right.

In this paper we examine claim-making on social media by populist politicians, using Wilders’ Twitter feed as a case study. With the global rise of new right movements, there is a need to come to terms with their unique discourse, which seems to be (at least partly) located outside of the traditional mass media of newspapers and television, and has moved to the new media, namely the online media of social networking sites and blogs. In his arguments, Wilders regularly cites media sources and (official) statistics to support his claim that Dutch society and identity need to be ‘liberated’ from Islam and immigration. We examine the ways in which this politician makes use of facts, statistics, and numbers to support his claims, by analyzing his atypical excerpt of his Twitter activity during his campaign for the Dutch elections for the House of Representatives in 2017. We investigate how Wilders employs numbers to make his arguments appear rational, and how statistics are used to rationalize discrimination.

We use the model of contentious politics, as introduced by McAdam, Tilly and Tarrow (2001) and further defined by Tilly and Tarrow (2015), to study and explain the way Wilders makes claims on Twitter and how this can be placed within his broader political objectives. Framing theory, as introduced by Robert D. Benford and David A. Snow (2000), will be incorporated into this model of contentious politics to elaborate on how Wilders phrases the statements he makes and how he uses statistics and numbers, and to explain how he rationalizes and legitimizes discriminating claims about Dutch immigrant populations.

Our paper presents an analysis of a fundamental aspect of Wilders’ communications, namely the way in which he rationalizes and legitimizes discriminating claims, examined through a mixed method approach of quantitative data analysis and a qualitative critical reading of Wilders’ Twitter timeline. Our main research question is: How did Geert Wilders frame his political claims, specifically about race and ethnicity, through statistics, numbers, and facts on Twitter during his campaign for the 2017 elections for the Dutch House of Representatives? Our aim is to closely examine how politicians can frame a topic to suit their own purposes, and how this is achieved when politicians move to the new media sphere where their views are seemingly less frequently challenged and their statements less frequently verified by the traditional media, which of old was the Fourth Estate1 of the political system. Subsequently in this article we focus on the frame of objectivity through the presentation of ‘factual’ information like statistics. How do these frames – of the factual – work online, and what do they rationalize? Through the concept of information bricolage, we aim to make claims on whether framing practices – in this case, Wilders’ – can be considered new, contentious, and/or transgressive. Ultimately, we hope to contribute to a broader understanding of the ontologically interwoven relationship between politicians and media. Now that all over the western world new populist right wing movements have arisen, while at the same time the media’s gatekeeper role has begun to weaken, we wonder how new right political communication is shaped in this new, and increasingly important, media environment.2

Contentious Politics

Contentious politics is a theoretical approach to studying political claim-making and will be instrumental to us in explaining Geert Wilders’ political communication. Contentious politics is explained by Tilly and Tarrow as involving:

Interactions in which actors make claims bearing on other actors’ interests, leading to coordinated efforts on behalf of shared interests or programs, in which governments are involved as targets, initiators of claims, or third parties (2015: 7).

Here, contention is a process of social construction, constituted by multiple episodes in which parties are interacting. Actors, in our case politicians, aim to create a justification for action, either by proposing policy or through the media activity in itself, by strategically influencing the dynamics of opportunities, resources, frames, and repertoires in a public way (McAdam et al., 2001: 5). This framework lends itself particularly well in the investigation of social movements that violently and disruptively oppose power structures from totalitarian regimes to capitalism as a whole (Tarrow, 2011). However, McAdam et al. (2001: 6) explain that contentious politics can just as equally be used to analyze conventional political conflicts that have a transgressive element. Transgressive, in this context, can either mean that some of the parties are not formally constituted political actors, or that some of the means used in the contention are unconventional. ‘Transgressive’ can also signify that some of the means used in the contention of the conventional are (very) innovative, such as, in our case, the use of social media. In this case, forms of contention take place within democratic frameworks. This ‘democratic contention’ as Charles Tilly explains:

Takes place in or adjacent to the regimes’ prescribed and tolerated forms of political participation; public meetings, for example, provide vehicles for both established power holders and dissident groups, while election campaigns offer opportunities for electoral, para-electoral, and counter-electoral claim making by organized critics (2004: 30).

These types of situations will perhaps not always stand out as transgressive or contentious, because some of the parties are not formally constituted political actors, nor are they typically taking place solely within the formal political arena (McAdam et al., 2001: 7–8). The type of contentious politics that we will be investigating is done by an elected political actor, but happens outside of the traditional realm of state politics. This is not in contradiction with the theory as:

Contentious politics operates partly within (yet in tension with) official, prescribed politics; it depends on a degree of accommodation with the structure of domination, the deft use of prevailing cultural conventions, and an affirmation — sometimes sincere, sometimes strategic — of existing channels of inclusion (O’Brien, 2003: 54).

With reference to the existing channels of inclusion the academic field of contentious politics has not ignored the rise of new media. Bennett and Segerberg (2012: 749), affirm that ‘there is increasing coordination of action by organizations and individuals using digital media to create networks, structure activities, and communicate their views directly to the world’. A better understanding of the role of social media in contentious politics is ‘essential if we are to attain a critical perspective on some of the prominent forms of public engagement in the digital age’ (Bennett and Segerberg, 2012: 762).

Politics and digital media

Social media, Twitter in particular, has become an important site for political debate (e.g. Schäfer, 2016) and practices of contentious politics (e.g. Vicari, 2013; Fábrega & Sajuria, 2014; Buettner & Buettner, 2016). Regular political debates on social media have until now mainly been researched in terms of communication strategies of political actors (e.g. Broersma and Graham, 2012; Graham et al., 2013) or in terms of the networks that exist between political actors such as politicians and journalists (e.g. Schäfer et al., 2012; Verweij, 2012). However, some authors have suggested that in the unstable conditions faced by many democracies, digital and social media, mixed with citizen discontent, offer the potential for individuals to quickly attain prominence. These leaders do so by creating hybrid repertoires, switching between social movement modes and conventional political modes of communication (e.g. Chadwick, 2017; Bennett et al., 2018).

Generally, political actors depend on the media for the spreading of their message and the shaping of their image (Sheafer, 2001). However, this relationship is dialectical, because the media cannot ignore what is newsworthy. The populist politicians who contests the status quo politics with radical and aggressive language and emotive rhetoric become newsworthy (Mazzoleni, 2003: 6–7). So, politicians who employ populist rhetoric and style can acquire a very high prominence, thereby exploiting political mediatization by adopting a language that suits the requirements of media (Taguieff, 2003). On the other hand, radicalism can also reduce media attention, since certain media brands do not want to be associated with political extremes. In addition, a display of outlandish behavior may threaten the public image of a political actor, losing ‘authoritativeness’ and thereby credibility as a knowledgeable, persuasive, and ultimately effective political force. A political outsider needs to balance generating media prominence with appearing authoritative (Bos & Van der Brug, 2010: 142–46). Therefore the populist politicians have to display a rationality in order to be perceived convincing to the electorate. The use of ‘objective’ knowledge like statistics is one way of achieving this.

Due to the rise of social media, the public sphere is highly fragmented. The public sphere is an ecosystem of interconnected spheres of public awareness, media platforms, audiences, and agendas, with niches inhabited by a range of professionalized political organizations (Mazzoleni & Schulz, 1999). What is now called the fourth age of political communication is characterized by the explosion of different digital media platforms, an overload of information, networked communication, and new hierarchies (Blumler, 2016). The ability to find one’s electorate in such a digital ecosystem, and create legitimacy through a combination of social and mass media, is the major challenge for political organizations (Aagaard, 2016).

More recently attention has been given to the role of technical and political factors interwoven in the design of platforms such as Facebook and Twitter and how their affordances shape possibilities for communication (see Van Dijck, 2013; Van Dijck et al., 2016). An important characteristic of social media platforms is that they provide political actors with the opportunity to bypass the gatekeepers of the traditional media and their professional norms and news values (Bracciale & Martella, 2017). In addition to the fact that politicians can now speak directly to ‘the people’, a longstanding wish of the populist, it seems that the affordances of social media, among them the absence of the gatekeepers and news value filters, make social media particularly suitable for populist politics. Social media tends to contribute to populism due to its preference for simplified messages and personalized frame, its fragmentation of information, and the ease of message dissemination (Engesser et al, 2016).

In a study of the news dispersion of political actors, De Winkel & Wieringa (forthcoming) discuss framing practices during the 2017 election for the Dutch House of Representatives. They draw conclusions regarding the power balance between media and politicians – and thereby the fourth democratic pillar – suggesting we should redirect our attention from filter bubbles (see Pariser, 2011) and echo chambers (see Wallsten, 2005) to framing. They note that in the new media ecology, power is differently distributed, with traditional media losing its control over the news. The media have to share their control of a message’s frame with other parties, such as politicians. The messages of the politicians show ‘high levels of framing […] of themselves, their message and their opponents’, media outlets and their content (De Winkel & Wieringa, forthcoming).

With an increasing percentage of our population getting their news from their social media feeds (see Hermida et al., 2012; Lenhart et al., 2010) mediated political practices – like framing – take on a different meaning. Conventional patterns of political engagement, interaction and information gatekeeping no longer apply (Coleman et al., 2016). As such, it is valuable to reassess what framing means in a contemporary media ecology.

Framing theory

The topic of framing has been widely discussed in academia, involving scholars from a variety of backgrounds such as political science, conflict studies, sociology, media studies, journalism, and social psychology. A broad definition is given by communication scholar Jörg Matthes:

The key idea is that strategic actors, journalists, and audiences do not simply reflect or transport the political and social realities. In contrast, politics, issues, and events are subject to different patterns of selections and interpretations. These interpretations of issues are negotiated, contested, and modified over time. In light of this, frames are selective views on issues — views that construct reality in a certain way leading to different evaluations and recommendations (2012: 459).

Most research into framing has focussed on political frames in general (e.g. Hanggli & Kriesi, 2012; Slothuus & De Vreese, 2010) and (political) framing by the media (e.g. Wasike, 2013), yet there has been little attention to the currently widespread phenomenon of the framing of media by politicians (e.g. De Winkel & Wieringa, forthcoming). Reformatting the core concept of framing is necessary in the disrupted field of relationships between media, democratic institutions, and publics (Bennett & Pfetsch, 2018).

Framing is also defined as a mechanism within contentious politics. Snow and Benford (1988) have introduced and defined this process, and use the verb ‘framing’ to refer to the active process of meaning construction. Framing is an element of contentious politics, in the sense that it ‘involves the generation of interpretive frames that not only differ from existing ones but that may also challenge them’ (Benford & Snow, 2000: 614). It is the process of strategic issue position which can manifest in media input and could aim to shape voter behavior (Schemer, Wirth & Matthes, 2012).

The process of framing can be split into several different kinds of frames and stages. Diagnostic framing is the identification of a problem and the attribution of a problem. It focuses on blame and responsibility. This type of framing can be used to set up boundaries between what is good or evil, and between the in-group and the out-group (i.e. the ‘true’ Dutch as opposed to Dutch citizens with a migration background). The stage of diagnostic framing is sometimes also defined as the agenda setting stage (Entman, 2007). Prognostic framing is articulating a proposed solution to the problem. It answers the question of ‘what can be done to solve this problem?’. Motivational framing provides a rationale for engaging in ameliorative action. These types of frames stress the severity and urgency of the problem and aims to motivate the audience. In the case of politics, a call to action could be to go and vote for a specific party, which is of course within the scope of good democratic and political practice. However these three successive steps can also be used for a variety of undemocratic, toxic, and/or damaging actions including violence.

Information bricolage

If we turn our attention back to the political sphere, it was found that Dutch politicians selectively pick media content and messages which support their standpoints (De Winkel & Wieringa, forthcoming; Wieringa, 2017). Social media allows its users to easily decontextualize articles from their original source and its target audience, meaning messages are easily picked and framed. We propose ‘information bricolage’ as a term to describe the combination of technologically enabled decontextualization, selectively-picking, and subsequent framing.

The term ‘bricoleur’ was coined by Claude Lévi-Strauss, who defined it as making:

[…] do with ‘whatever is at hand’, that is to say with a set of tools and materials which is always finite and is also heterogeneous because what it contains bears no relation to the current project, or indeed to any particular project, but is the contingent result of all the occasions there have been to renew or enrich the stock or to maintain it with the remains of previous constructions or destructions (1962: 17).

Thus, in our understanding an ‘information bricoleur’ is someone who uses and remixes existing pieces of content. While keeping the article itself intact, the collage of items can create a new or different meaning for the whole, and possibly emphasizing other particular aspects of its parts. Or, as Mark Deuze describes the term with respect to the digital context, it describes ‘the remixing, reconstructing, and reusing of separate artifacts, actions, ideas, signs, symbols, and styles in order to create new insights or meanings’ (2006: 70).

As such, bricolage is seen as a central principle of emerging forms of digital culture (Deuze, 2006). In the present case of Geert Wilders’ new media behavior, the term refers to the selection and framing process he engages in to create a ‘news feed’, which conveniently underlines his own views, in order to express those views to others. This includes bestowing blame and responsibility, proposing a solution to a problem, or providing a rationale for engaging in action. By appropriating items that are currently debated in a diverse set of media outlets, grouping them, and making them part of the same narrative, information bricolage makes sure the deployed narrative effectively resonates with the intended audience. The news that is selected is already part of the daily experience, narratives, and cultural resonance of a target audience. The impact of such a practice is heavily connected to the way power is distributed in and through a (new) media reality. Changes in such a landscape can elevate the platform of new or transgressive practices and actors, while subverting conventional ones.

Geert Wilders’ communication strategy

What is so special about Geert Wilders? To begin with, the media attention on him often has more to do with his absence than his presence. Wilders makes very few appearances in mainstream televised debates, and when he does it is rarely in a setting where he can be critiqued: he generally avoids debates with opposition figures or interviews in which he can expect a critical interviewer. His traditional media performances are mainly limited to entertainment talk shows, showbiz or gossip outlets, and media who share his political views. This absence from political platforms that feature journalistic inquiry and political debate could hurt his authoritativeness and he seems to only make exceptions to his general media strategy when he is offered a lot of time, attention or validation, perhaps helping him to keep control of his ‘frames’.

Geert Wilders’ absence from the national political debate on the mainstream and conventional stages is further underscored by the general absence of debatable party positions: as the PVV has no extensive party program, election program, or annual budget proposal. Wilders’ pattern of avoiding the traditional mediatized democratic process can be interpreted as a distrust of traditional media, further underlined by his own statements (see Figure 1).

Figure 1 

Tweet by Wilders featuring cartoon in which Donald Trump bypasses the traditional media by using social media to reach his fans.

In research commissioned by the Dutch Association of Editors-in-Chief, Wieringa, De Winkel & Lewis (2017) analyzed the dispersion of news by politicians to their constituents while campaigning for the Dutch 2017 election of the House of Representatives. Basing this work’s methodology on that of Schäfer, Overheul & Boeschoten (2012: 203–204), they identified two categories, broadcasters and communicators, determined by the rate of replies with respect to the overall number of tweets. A reply means a user engages in direct communication with the user of the message they replied to, and Twitter will send out notification to the sender of the message that someone has responded. Through this ‘reply’ (@username) the sender of the message now enters the (Twitter)sphere of the other (message). This is in contrast with the sending of content, whether with a retweet or the production of an original tweet, where the user stays within his or hers own Twitter feed. Staying on your own feed lets the user choose the audience spoken to and control the frame of the message. In sum, two types of political actors on Twitter can be distinguished: ‘communicators’, who communicate with their constituency through replies, and ‘broadcasters’, who are political actors who do not reply (Schäfer et al., 2012). The distinction between communicators and broadcasters indicates the amount of control they have over the virtual environment where they choose to participate (de Winkel and Wieringa, 2019).

In Figures 2 and 3 we see that both Geert Wilders and the PVV3 are most exemplary of the category of broadcaster. The PVV has the least replies of all political parties that have significant Twitter activity. Other striking examples of broadcasters are for instance Forum voor Democratie (a new rival populist far right party) and DENK (a new populist Islamic party). At the level of the individual account, we see that again the PVV candidates can generally be typified as broadcasters (i.e. a very low amount of their tweets are communicative replies). One marked exception to this rule is Dion Graus, who is the sole communicator among the party’s candidates.

Figure 2 

Replies compared to total amount of tweets (party level).4

Figure 3 

Replies compared to total amount of tweets (individual level – PVV highlighted).

Geert Wilders hardly ever seems to enter in dialogue with his constituency, neither through the mainstream media nor his Twitter feed. This behavior is in line with the practice of monological communication typical for (old) mass media but is not the default mode for new media. Wilders’ tweeting of the cartoon (Figure 1) was very apt, as the man in the chair is at the receiving end of the politician’s messages. In sum, we find that the context in which Wilders’ tweets are sent is one reminiscent of the ‘old’ media: a one-way broadcast, which allows for a heavily controlled frame of the message. In following section, we will discuss what kind of content Geert Wilders spreads using his Twitter account, specifically the content that has the appearance of objectivity or factuality, like statistics.

Tweeting Numbers: The Appropriation of Statistics

We have qualitatively analyzed Wilders’ Twitter feed during the campaign period which started on 01 January 2017 up to and including 15 March 2017. As the entirety of tweets and their qualitative analyses cannot be discussed in the context of this paper, we will report on specific tweets with the aid of screenshots either made on 01 May 2017 or in the first two weeks of January 2018, which are illustrative of the general tendencies found in the politician’s communication regarding the use of statistics.

On 04 January 2017, Wilders tweeted a quote from an article by newspaper De Telegraaf (Figure 4).5 In this article, De Telegraaf refers to an interview in another newspaper, AD, with a sociologist named Ruud Koopmans.6 Ruud Koopmans says in this interview in AD: ‘Of Muslims of Turkish and Moroccan descent in The Netherlands, 45% must be perceived as fundamentalist’ (translation by the authors).7 Here a clear misconception can be seen in the transferal of Koopmans’ quote from AD to De Telegraaf. De Telegraaf did not include that Koopmans was talking about Muslims of Moroccan and Turkish descent, so the percentage mentioned is actually incorrect.

Figure 4 

Tweet by Geert Wilders.

Another tweet written by Wilders, on 21 February 2017, linked to an article from local news agency RTV Rijnmond (Figure 5).8 The article is about research carried out by Erasmus University, asking 1,200 women about their experiences with intimidation. According to the article by RTV Rijnmond, the women were asked about the background of the offenders, who they stated to be mainly Moroccan (32%). However, in the research report by Erasmus University, there is no mention of this percentage.9 Quite the opposite: it is explicitly stated that the researchers did not ask the women to define the ethnic background of the offender, only to state whether the offender was from the same ethnic group as the woman herself or from a different group (Fisher & Sprado, 2017: 38). When the offender was from a different ethnic group, the researchers did not ask which group they belonged to. For some reason this percentage started to be circulated in media from all over the political spectrum.10

Figure 5 

Tweet by Geert Wilders: “According to women, most offenders are Moroccans (32%). Almost all women in Rotterdam encounter intimidation on the streets”.11

Both these percentage-based tweets make claims about people with a Moroccan descent in the Netherlands. When looking at these tweets through the theoretical lens of framing theory, we can identify the three types of framing. Through diagnostic framing Wilders focuses on blame and identifies a problem. In the case of the first tweet, fundamentalism is presented as the problem. According to Wilders’ tweet, almost half of the Moroccans in the Netherlands are fundamentalist, thus contributing greatly to this problem. In the second tweet, Wilders states that most offenders are Moroccan and therefore they are the main cause of this problem. With prognostic framing he proposes a solution to the problems by ‘draining the swamp’ – a decidedly Trumpian reference12 – in the Netherlands after the national elections. The implication seems to be that Wilders will get rid of Moroccans when his party is elected. Within the same tweet Wilders calls for action (motivational framing), asking his audience to vote for his party. The framing of both tweets relies heavily on the numbers, as does rationalization of his rhetoric.

Another category of Wilders’ tweets deals with the appropriation of statistics (Figure 6). In this example Wilders draws upon the various Dutch statistical agencies such as Centraal Bureau voor de Statistiek (CBS) or the Central Bureau of Statistics Netherlands.

Figure 6 

Tweet by Geert Wilders: ‘60,000 additional non-western immigrants in welfare since 2012. Thanks to Rutte the Netherlands functions as the ATM of many immigrants’.13

The website of CBS offers a system called Statline, which gives users the possibility to generate graphs and tables themselves. This also creates an opportunity to frame information in such a way that it fits one’s argument best. The tweet above shows a graph generated by Wilders (or his team) using the Statline tool. In it, Wilders makes use of the categories of ‘autochthone’, ‘Western allochtone’, and ‘non-Western allochtone’.14 Through everyday use this dichotomy that literally refers to people from the same and different soil – or in common parlance, their ‘migration background’ – has become ‘a racial discourse […] where “everyone” knows, and understands, tacitly, the unspoken text’ (Yanow and Van der Haar, 2013: 250). Importantly, this distinction obscures the fact that the both the autochtones and allochtones in question are Dutch citizens.

The CBS’ use of these categories is problematic and inconsistent.15 Officially, the division is due to ‘differences in socio-economic and cultural position’ (Keij, 2000: 24; authors’ translation). However, as noted by Kees Groenendijk (2007: 105), other factors also play an important role: the distinction ‘between Western and Non-Western allochthones is evidently based on political criteria, namely welfare level, geographical or cultural proximity of the country of origin and assumptions about the problematic character of the group’. With ‘the problematic character of the group’, Groenendijk is explaining the difference between the Netherlands’ former colonies, where people from Suriname, Aruba, and the Dutch Antilles (all considered non-Western) have been viewed as problem groups, while most people from Indonesia assimilated into Dutch society without any major problems.16

Here, these arbitrary categories are used to paint a very particular picture. One could also visualize the numbers of people receiving benefits from CBS as totals per year only. Thereby, one bypasses the terms of (non-)Western allochtone and autochthone to paint instead a picture of Dutch citizens receiving benefits. This prompts the reader to ask different questions. Instead of relating the amount of social welfare received to cultural background, one could think of economic reasons for the increase in welfare spending.

In his tweet (Figure 6) Wilders draws heavily on diagnostic framing; more specifically, the message attributes blame. As can be seen in the CBS graph featured in Wilders’ tweet, in the period between 2012 and 2016, there has been an increase in the number of people that have applied for and received social benefits from the state. The increased welfare spending can be seen as a problem by political actors and citizens. Wilders focuses on the number of non-Western immigrants in these statistics and attributes blame to this group of people for the rise in social benefits costs. This is framed negatively, painting the Netherlands as ‘the ATM’ for non-Western immigrants. With the phrase, Wilders is implying it is easy for these people to get money from the state, without working or doing anything in return. By attaching official statistics to the tweet and using it as underlying evidence for his claim, Wilders adds impact and credibility to his message.

In contrast to Geert Wilders his usage of statistics, there are other cases in which he actively denounces the calculations of statistical semi-governmental agencies (Figure 7). Here, Wilders refers to an opinion article in NRC by Ewald Engelen, financial geography columnist for NRC and professor at the University of Amsterdam’s Social and Behavioral Sciences faculty. Engelen’s article highlights the troubling nature of the Netherlands’ Bureau for Economic Policy Analysis (CPB), within the Dutch political landscape.17 The article explains that the programs on which political parties base their projections will never be executed in their entirety, as the Dutch political system is rooted in coalitions, meaning that all the parties have to make compromises, thus the projection in itself is considered meaningless by Engelen. Moreover, he writes that the projections are steering the parties in their campaigns, as they model their political program on what will create a favorable projection by the CPB. Additionally, he notes that the model the CPB uses does not allow for radical changes such as a big turn towards sustainability (as the Party for the Animals, PvdD, proposes), or withdrawing from the Euro (such as the PVV proposes).

Figure 7 

Tweet by Geert Wilders: ‘Indeed, do not fall in the trap of the grey and false reality of the CPB. PVV-vision crystal clear: control of our own country, our own money + our own borders!’.18

While such concerns and reservations about the CPB’s methods and models are arguably valid, the way in which Wilders denounces the CPB is of interest here. Wilders reproduces and adds the catchphrase ‘don’t fall for it’ to his (citation)retweet of the NRC tweet to underscore his own point, while it is very debatable whether the initial user of the phrase Ewald Engelen – or the NRC – actually agree with his frame and message.

Wilders strategically makes use of official government statistics to make his messages more credible and legitimate. He uses them when they add to his claims, but he questions their validity when they are detrimental to his claims. In this way, governmental statistics become a tool in Wilders’ framing strategy. This is a pressing example of the selective picking of messages, and the harnessing of an information bricolage. Where in the previous example he incorrectly uses the statistics of the CBS to convey his message, he denounced another semi-governmental data crunching institute, the CPB, only twelve days earlier as ‘fake’. Messages are used and are declared as true when they subscribe to Wilders’ ideas, but messages of the same nature or similar sources are false, clueless, and traitorous when they do not. The same goes for the media (brand) that sends them.

Rationalization of discrimination through the ‘objectivity’ of numbers

The presentation of numbers in order to create an air of objectivity is common practice. In his work on the pursuit of objectivity through quantification, Ted Porter states that an excess of objectivity ‘crushes individual subjects, demeans minority cultures, devalues artistic creativity and discredits genuine democratic political participation’ (Porter, 1996: 3). The absolutism Wilders offers in his tweets exists within a certain system and rationality that combines an assumed objectivity of statistics with a dataset in which a colonial history and unfair economic relations between countries has trickled down. This excess of objectivity is instrumental for Wilders in backing up his claims by relying on (misinterpreted) research reports and official statistical institutions. Framing societal issues in relation to the ethnic background of Dutch citizens, however, predates the statistical analysis and is not devoid of subjectivity, but instead can be considered as highly political. In addition to this the collection of data always depends on availability and priority, which have no inherent rational basis.

Oscar Gandy explains that ‘we can’t ignore the ways in which historical factors have led us to include race, and racial proxies in predictive and explanatory models even where their inclusion made little sense at all’ (2016: 63). Even for ‘objective’ statistics, political choices have been made with regard to the indicators, measuring scales, and definitions, although:

There is a tendency to think about rationality in terms of a continuum; one that moves from an idealized intelligence — a difference engine that engages in rapid computation, without errors in calculation, and more critically, without any systematic bias introduced by irrational emotional distractions. On the other end of the continuum we find the sometimes slow, sometimes fast, error prone, easily distracted, and routinely distorted information processing by humans (Gandy, 2016: 58).

The socio-economic statistics with regard to migrants lends itself to right-wing framing. With his ostensible rationality in using statistics, and in combination with his belligerent tone, Wilders comes across as rather ideological. This seems to be a deliberate strategy: he defines a vote against his party as something zealous, as ‘resistance’.19 Wilders draws freely from a pool of figures and selective statistics to underscore his own program. Moreover, by creating an absolutist image by using these numbers, he attempts to rationalize discrimination.


Geert Wilders’ is a good example of a contentious politician, in that he is among a select group of politicians, predominantly populist and new right, that uses social media to broadcast to the electorate. By strategically limiting the access to him, both traditional media and the electorate are essentially forced to meet him on his social media, where he controls the frame and broadcasts solely his message. He is thereby in contention with conventional media institutions and conventional political parties. This is transgressive in terms of the typical practices of entering in a dialogue or debate with your opponents and the people you represent alike, but atypical for Wilders, who is not a non-traditional political actor, having been a member of the parliament for over twenty years.20 The problematic and therefore controversial nature of this political communication is particularly striking when combined with our concept of information bricolage. In this article we coin the term ‘information bricolage’ referring to a combination of decontextualization, selective picking of information, and framing which makes it possible for the politician to be the online gatekeeper of the media instead of the other way around.

De Winkel and Wieringa (forthcoming) warned about the potential dangers of the shifting balance of power between media and politics. They noted that the Fourth Estate’s traditional role has become more precarious now that the Dutch citizens are increasingly turning to Facebook and Twitter for their political news and opinions. Dutch citizens do not fear the ‘filter bubble’ (see Pariser, 2011), which is when everybody encounters only opinions they already share, meaning that the online media diet shows confirmation bias. Nor do De Winkel and Wieringa distinguish an ‘echo chamber’ (see Wallsten, 2005), where any specific online media simply echoes the particular mainstream media it supports. Competing political parties and conflicting political ideologies and ideas do meet online, in an abundance. Likewise, different constituencies meet in social media spaces. We do, however, subscribe to De Winkel and Wieringa’s (forthcoming) concerns on the distribution of power online, specifically when employed to the subversion of the fourth pillar of democracy. We add to this concern the absence of a debate embedded in a neutral or shared space, or in the presence of referee or authoritative entity that gets acknowledged as transcending the party politics. This would entail that Wilders leaves the controlled space of his own Twitter feed, interacting with other users on other digital spaces where he (potentially) has less control over the frame. He justifies the absence of political debate with the motivational frame that alludes to an anti-Wilders bias, where he identifies not only the other political parties as opponents, but also the mainstream press and other institutions that like the CBS, as either politically colored, out of touch with reality, or dishonest. This is where ‘stating the facts’ creates a paradox for Wilders. The air of objectivity is both criticized by pointing out the politics of statistical agencies, while at the same time using them to underline his opinions on migrants. In doing so Wilders legitimizes and rationalizes discrimination based on national origins.

Discussion and future research

We recommend several strands of possible further research which we believe can be situated along four lines of inquiry. The first would be to pursue more singular case-studies. The second would be to compare political actors’ social media framing strategies in particular national contexts. The third would be to compare different types of political actors (i.e. ‘broadcaster’/’communicator’). The final strand we like to propose is to compare politicians, whose ideological convictions overlap, on an international level.

For future research we recommend to combine the insights of this paper with the insights of the above mentioned De Winkel and Wieringa (forthcoming) article along with Schäfer, Overheul, and Boeschoten’s (2012) insights on broadcasting politicians. Possible questions for research include: Are the online political media practices typical for Wilders, or are they comparable to the practices of other parties in national and international new right or left media sphere? Do they fall within a populist tradition, transcending the right-wing left-wing binary, or are they the transgressive element of the new right only?